Comments on: Guerrillas on the Web

By: the weblog repository » what’s going down the ‘tubes’

the weblog repository » what’s going down the ‘tubes’ — Mon, 10 Apr 2006 02:06:23 +0000

[...] “Show us your blog, and we’ll tell you what books to buy.”This link from Chekhov’s Mistress has something to do with why I’m not comfortable with Gnoos, a new service looking for Australian blogs to index – the contact, Andy Howard, has posted recently on guerrilla marketing using bloggers and there’s nothing at the homepage about the impending release. Just a command, ‘Add Your Blog’. Tell me why I should, Andy. [...]

By: Andy Howard

Andy Howard — Mon, 03 Apr 2006 08:12:26 +0000

Very true Rob. Using blogs for marketing requires cautious execution, and I see what you mean about blog marketing being prone to more scrutiny and criticism that traditional means. After a few hard lessons learned the ‘framework’ for successful blog-driven guerrilla marketing will probably become clearer.

By: Rob Irwin

Rob Irwin — Sun, 02 Apr 2006 13:10:29 +0000

Blogs also fall under far, far, far more scrutiny and basic criticism than traditional marketing methods (which also says something about the kind of people who are into blogging, podcasting, etc, but I digress…) and, if they don’t cross all their t’s and dot all their i’s… twice… are likely to get crucified far more than traditional marketing ever would.

Because, the thing is, traditional marketing is out there saying, “Hey, I’m marketing! You can like me or hate me!” whereas a blog can have several shades of grey and people, frankly, don’t like being taken for a ride when they think a blog means one thing, but is really pushing another agenda alltogether.

If not done right — and I really don’t think it is as simple as someone thinking, “I’m gonna start a blog and fight The Man!” — they’re also a recipe for a complete disaster.

By: ben barren

ben barren — Sat, 01 Apr 2006 02:15:51 +0000

thanks man, where do i send the cheque !!! bb