Adam and I founded Newcastle Advertising and Communications Agency | The Village of Useful in September 2011 and man we’ve had some fun. We’ve been pitching, guest lecturing and working with some great people.
2011 ended with Claire Barwell joining the business and The Village being appointed as creative and digital agency for Inspirations Paint (press release: B&T). Awesome way to end my first year back in the country and wrap up the first few months in The Village.
Couple of other highlights, along with doing good work, were lecturing the Master of Marketing class at the University of Newcastle on all things digital and presenting the Newcastle App at the Newi Awards for Best Mobile App (runner up).
Here’s a recap of my favourite posts from The Useful Blog during 2011:
- Creativity Works! The Proof at Last: More creative companies are proven to be more successful.
- You Can Predict What Will Happen Tomorrow: Using search data to predict consumer behaviour.
- Less Explosions, More Baking: Let customers spread the word for you.
- Minimum Viable Personality: The minimum product or service personality you need to succeed.
I’m amped about this year. Wondering what this useful thing is all about? Here’s our manifesto.
