User experience design and digital strategy for Lost At E Minor, a Conversant Media publication.
Lost At E Minor has been a globally recognised pop culture publication for a number of years now. A large community of dedicated readers regard the site as a source of creative inspiration, with many readers checking in daily to trawl for ideas, trends and creative insight to power their brushstrokes, infuse their musical rhythm and create inspirational designs. My rationale behind the redesign was simple… to create a customisable, interactive gallery of inspiration and discovery that every reader can make their own. [read more]
Experience design is the art of communicating information and emotion to an audience. Finding the best angle and insight can be challenging, and after experiencing the streets of New York City some new approaches have become apparent. The streets of SoHo and Brooklyn bring together architecture, design and people in an ambience of pulsating energy and inspiration. Taking these design characteristics to the web does the same for online communities. Never before has an environment inspired me so greatly to test the limits and conventions of web design… and this is the most time I’ve spent offline in a long time.
After a couple of weeks of freelancing from home overlooking the blue waters of Bondi, client feedback is the best ever and I can feel my work has a level of engagement and innovation I’ve not achieved previously. Working at my own pace, surfing during the day, fussing over the details late into the night and prioritising the odd social engagement over work are just some of the reasons for the improvement in quality. Aside from obvious benefits including less distractions and no time-wasting meetings, working from home has allowed me to work harmoniously within my own environment and seek inspiration from my surroundings. Working from a comfortable and known environment is great. Working from an exciting environment will be incredible.