Witch Doctor, Bolivia
Is your current gig wearing you down? A couple of rather cool digital agencies in Sydney are hunting for sales, technical and creative web types right now, with openings for Account Execs, Technical Project Managers, Design Rockstars and .NET Ninjas. Interested? Ping me… Has anyone else noticed jobs in such a close-knit specialised industry often aren’t advertised anymore? Available talent is scarce, freelancers are writing their own cheques and LinkedIn seldom gets a look in. The market is going viral. Oh yeah, speaking of digital agencies I’m now working for one. Fast-paced, creative and challenging. Just the way I like it.
It’s not particularly surprising to hear the eye-candy-licious Moleskine City Notebooks aren’t very practical, fuelling my speculation of a niche for an online, map-driven, bookmarkable, printable, mobile-ready, downloadable, experience-based, community-focused publication of detailed city guides. Is another project on the horizon? Maybe.
Localisation places publishers and blog networks in healthy positions for building online communities and hence for advertising opportunity. The determining success factor is the strength of the community, so the question is how well the blog caters for the community is serves. Regarding the recently launched Australian Gizmodo and Defamer blogs the answer is questionable. Phil Sim and Duncan Riley outlined some weaknesses when the sites launched and it appears the strategy hasn’t altered since – the content isn’t exclusively Australian, there doesn’t appear to be any horizontal integration within Australian markets and it all feels just a bit… replicated. It’s early days yet, but aligning closer with localtarget markets would be a good play.