Digital Innovation
Consultant
I consult to private and public organisations on digital innovation. I work on growth, customer acquisition and retention, digital marketing, digital transformation, websites & new business model creation.
Selected Clients
Red Bull, University of Newcastle, Newcastle Knights, Wests Group, Inspirations Paint, WesTrac, SG Fleet, A.P. Eagers, Royal Bank of Scotland, Sydney Airport, Smirnoff, NSW Government, Harley-Davidson, Mazda.
Speaker & Educator
Speaker/Facilitator: UX Australia, Slingshot Accelerator, Red Bull, corporate conferences. Educator: Previously an academic with Sydney School of Entrepreneurship and University of Newcastle.
Expertise
Marketing, digital strategy, innovation, user experience (UX) design, website design, marketing automation, growth, customer acquisition and retention, design thinking, digital transformation, speaking & workshop facilitation.
Consulting Experience
Education User Experience (UX)
Global UX Award (1 of 10 worldwide) and Australian Web Award for user experience innovation for the University of Newcastle.
Retail Digital Marketing
10:1 marketing ROI for Inspirations Paint, a national retail franchise with over 100 stores.
Automotive Innovation
Customer experience innovation for A.P. Eagers named World's Most Innovative Company due to commercial results.
Tourism User Experience (UX)
20% online tourism revenue increase through user experience design, delivered in 4 weeks.
Retail User Experience (UX)
Over 1.2m new retail customers for Sydney Airport rapidly acquired via real-world and digital integration.
Banking User Experience (UX)
Successful online business banking re-invention for the Royal Bank of Scotland during the global financial crisis.
Bio
Driving significant commercial results through digital innovation and transformation.
With over 20 years of international experience (Australia, UK, USA), I partner with organisations to design and implement large-scale digital strategies – delivering measurable impact proven through commercial results and global awards.
My expertise encompasses the full lifecycle from digital strategy and innovation consulting to user experience (UX) design, website development, marketing automation, customer acquisition/retention, and growth marketing strategies. I've applied this across private and public sector organisations Australia-wide and internationally.
A Corporate Innovation graduate from Stanford University's Graduate School of Business, I also hold degrees in Law and Information Science. Beyond consulting, I contribute to the industry as a current Australian Web Awards judge, national conference speaker, founding board member of the grant-making organisation Awesome Newcastle (funding community projects since 2015) and former University academic (undergrad/postgrad).
Director at digital strategy and marketing agency Astronaut®.