
Digital transformation, delivered.
Consultant, speaker and investor.
20+ years across Australia, the UK and USA.
Selected clients
What I do
I’m Andy – a consultant, speaker and investor with 20+ years driving commercial results through digital innovation across Australia, the UK and USA. I’m a Director of Astronaut, a Stanford GSB alumnus and an Australian Web Awards judge.

For organisations
Consulting
Growth, websites, AI, digital marketing, customer retention and digital transformation for private and public organisations.
For audiences
Speaking
Keynotes, panels, podcasts, workshops and presentations – on stages for Red Bull, UX Australia and Slingshot Accelerator.
For founders
Investing
Limited partner in Blackbird Ventures and early stage / angel investor funding technology, health, energy, space & defence.
Results
Consulting expertise.
Two decades of commercial outcomes across Australia, the UK and USA.
Award-winning work at home and abroad – from the global User Experience Awards and International Business Awards to the Australian Web Awards, CXO Leaders and AFR Higher Education Awards.
Astronaut · Over $100m revenue generated with clients in FY25/26
$18M
online revenue increase in 12 months
$40M
online qualified leads in 12 months
21x
revenue return on martech software spend
16x
return on website and SEO spend
8.5x
improvement in ecommerce conversion rate
7x
increase in revenue, 40% from marketing automation
8.5x
subscription revenue growth to 58% of sales
Other career achievements
1 of 10
global UX award winners for commercial effectiveness, for the University of Newcastle
#1
Most innovative customer experience innovation award, for A.P. Eagers
10:1
marketing ROI for a national retail franchise of 100+ stores
1.2m
new retail customers for Sydney Airport retail
+20%
online revenue in 4 weeks through UX design
Writing
Thoughts
& ideas.
Mostly about business, technology, marketing and investing.
Articles.
Longer pieces with a bit more research, published on LinkedIn.











